Andrew ideas

As Creative Lead for EMEA, I conceptualized and inspired agencies and collaborators to create compelling experiences and executions across retail, experiential, OOH, and event channels. I worked closely with culturally diverse markets to develop strategic marketing plans and ensure a consistent and effective brand message.

Here is a selection of work from one year at Google.

Garment and textile design for Hussein Chalaysn and one of the most iconic and talked about dresses that has ever appeared at London Fashion Week.

Pepsi, Gatorade, Aquafina and Lays pavilions creative direction

3 days in Las Vegas for influencers and competition winners to immmerse themselves in the wonders of the Bass Drop, and the first ever non gravity night club.

Creating an outstanding brand experience that brings Honda's curiosity for technology and engineering in a quirky and fun language, that stands out from the rest of the pack.

P&G Future Fabrics is a program borne out of P&G Fabric Care’s mission and passion to help people care for the fashions they love, by redefining and elevating what cleaning and caring for clothes means. Initiative in New York and Berlin.

Celebrating our differences and diversity at the European Championship in Munich

Westfield store launch

A small selection of Retail, ATL, DIgital and Strategy campaigns from 4 years of working with Nokia.

Bringing the nature of building with bricks and children building their skills. Digital and experience ideas.

Welsh International Rugby is back. A campaign to welcome fans back to the home of Welsh Rugby, the Principality Stadium

A selection of work including retail and atl campaigns for Samsung Global.

For The Macallan Experience Shanghai, Bompas & Parr conceptualised and delivered serve rituals for the Sherry Oak, Double Cask, and M Decanter whisky.

The core range serve concept was centred around the natural habitat, blending the natural landscapes of The Macallan Estate and the locality of the event.

The M Decanter serve bought to life the contrast between the three masters of the craft, using the whisky at the centre to connect them and bring their stories together.

A bit of fun that turned into something big. Over 26 thousand hits on Youtube, 15 thousand followers on Twitter and a big press presence. Yes, it did work.

Event concept trailer

Conceptual ideas for a MINI pitch (which was won) to bring to life how Ambient Media can be the tool to express Sustainability and the electric car range.

Permanent digital conference experience for Amex globally

A side hustle reconnecting children with nature, and creating a lasting relationships wherever you are.

Online videos to extend the brand message to targeted consumers.

Internal Brand ideation project to investigate how we bring people together through local activation and community awareness.

Develope a new conceptual theme, to connect the Volvo brand and products with the Volvo Ocean Race and engage multiple audiences and stakeholders drive awareness, consideration and sales.

World Cup hospitality that can be flexible for a selection of brands.

Create a brand experience where invited guests, competition winners, and influencers come on the Champions Voyage and watch the final in the middle of the Mediterranean with Ronaldinho as the captatin of the ship.

A new brand proposition and brand book to take a heritage brand into the 21st century. 

My wife, a yellow Rejina Pyo dress, and some great locations.

A fully intergrated campaign and experience for AIG and the All Blacks for the Rugby World Cup.

Interactive VR where consumers can drive Manchester United Stars to the game. Also we created the first ever moment where you could have a VR selfie in the car with the players.

Seasonal England integrated kit launches.

New global brand positioning, intergrated campaign and App.

A football expereince in Paris for Nike

Global launch campaign simultaneously in London and New York.

Intergrated relaunch of the Sunday Times with Digital, content and experiences.

A tactical campaign to encourage european basketball fans to connect with the NBA using digital and expereintial channels.

New product launch experience

Art direction and design, working with Chris Levine and Nick Knight.

European car launch, experiential activation with social connections.

Pan European Music campaign, in London, Milan and Warsaw.

An outdoor print campiagn released to the run up of the World Cup.

A selection of work from global brand toolkits, to integrated campaigns.

Spring / Summer integrated launch campaign.

A selection of work i created from CD covers to launch films.